Brand Story and Concept
The OTOUCH logo resembles the letter ‘O’, the first alphabet of our brand name. The circular ‘O’ is split in half to form two arcs, which symbolize the two sexes and the oriental wisdom of yin and yang. The ripples around the ‘O’ is a visualization of our mission to reach out and touch the world with passion.
Our brand name consists of the letter ‘O’ and the word ‘touch’. O stands for Original, Outstanding and Optimistic. TOUCH represents our products’ primary functions – touching users on emotional and physical levels, as well as stimulating excitement, satisfaction and pleasure through intimate contact.
Equality, Bravery, Creativity, Intensity, Intimacy. All men are born equal. Every consenting adult is entitled to the enjoyment of primal pleasures, regardless of gender, wealth or social status. But reality is harsh. Countless factors could stir up dissatisfaction and frustration, leading to lowered quality of life and unpleasantness in the society, such as a sharp rise in divorce rate, STD cases and sex crimes. OTOUCH is founded to bring health, happiness and bliss to customers. We acknowledge humans’ basic instincts. We persevere with the pursuit of stimulation and satisfaction, creating passion-filled experiences with innovative quality products.
Here’s to an ideal world that’s bursting with love and fun!